A Gaston é uma rede de lojas que vende calçados e acessórios para um público popular, que passava por mudanças nas suas preferências. Para acompanhar a nova realidade, a marca rompeu com paradigmas do varejo. Agora, a comunicação busca o visual do universo da moda e trabalha argumentos que vão além do preço. A composição dos elementos gráficos é equilibrada, há harmonia no uso das cores e produtos compartilham espaço com pessoas que retratam o alto astral dos seus consumidores.
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