Massey Ferguson estava sendo ameaçada por uma mudança de mercado: filhos assumindo os negócios dos pais no agronegócio. Portanto, a campanha rejuvenesceu a comunicação, propondo uma linguagem moderna e com personalidade para um setor que até então não se permitia inovar.
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/d569e533-7dff-497c-94ba-0367a96aa0a6_rw_1920.jpg?h=97b4a8d167cb3209880a2880d6e9bc4d)
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/5cc94cf3-8b50-4d48-8e10-fc001e32ba1b_rw_1920.png?h=a7fb655ccdf287a1d8ae314f29edc5c9)
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/c77eeb43-be72-43ad-8904-5dff29ea9101_rw_1920.jpg?h=ab7d01ae4beef6793399c3ccf6c5e68d)
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/103eea47-7560-4243-aa16-ed182b4b12db_rw_1920.png?h=2d19914f7b5a90bef401e2e9eb062e72)
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/f89a93ea-c950-4b70-a4bb-a3565e7d6d58_rw_1920.jpg?h=0bfa336ccda142c85d8e6d56d015b53e)
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/987002a7-4df5-46dc-826a-cd71d95d5f27_rw_1920.png?h=a69a0c1de531e38e803828ddf2b01f3c)
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/3168afc4-c489-423d-8966-9fed0cc5e58e_rw_1920.jpg?h=56b85955ba5652dcc965155cb95ff84d)
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/63850cee-5fd1-4e56-8836-f4b9da6b4777_rw_1920.png?h=4783ea9c510f6ba90cec469a932d0f8a)
![](https://cdn.myportfolio.com/d0a81698-0f6c-4e31-9f6d-c66ec73ff49e/8a285a73-2a19-4435-892b-0032e43aa5cf_rw_1920.png?h=caf09c33c0c89f634fb6e4f54ee027b5)